DISCOVRED BY VICE

When traveling and exploring new cities, one of the wonders is finding something unique and special. Something you didn't set out to see that day but all of a sudden pops up and lands in your lap. But over the last couple of years, we have been optimizing our travels and losing the sense of exploration. You often know what sights, cafes, or shops you are going to visit before even leaving the hotel.

The idea behind Discovered by Vice is a city guide that doesn't tell you what to see but gently guides you towards exciting things, curated by Vice. It's an app with points of interest, that reveals the experiences by you being in close proximity, giving back the sense of exploration, and being surprised.

This project was a school assignment, done at the end of my final year studying a BA in Visual Communication specializing in Interactive Design. The concept has been presented to Vice but there have been no talks about realizing the concept.

Client

Link

Country

Year

Services

Bachelor Assignment

-

Denmark

2015

Identity, Branding, Art Direction, Digital

cover_dscvrd_2000x1000
03
04
05
06
02
07

ITP CreateIdentity

My Profile PosterIdentity, Product and Webshop

DSCVRD by ViceIdentity and App

LeBronLogo, SoMe and Covers

NightlifeLogos and Flyers

at DoloresIdentity

BolignetIdentity and UI

Graphic DesignPosters, Cover and Flyers

contact: caspar@rohleder.dk