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Dubai Electronic Security Center
Re-Branding and Visual Identity

The Objective
Dubai Electronic Security Center first launched back in 2014. Their brand identity was very simple and consisted of a shield logo and their name. Over the course of the past few years, the brand was never developed any further. The request of the client was to update the brand identity and make it more aligned with the present digital climate, while still keeping their logo as a focal point.

Our Solution
By adding a new form language – Including fonts and a new color palette.
I were able to salvage the old logo and make the brand identity feel new and refreshed. By adding in key visuals and other design elements, I were able to create a stronger cross-channel identity.

Final Results
I delivered a detailed brand guide that described the usage of new elements, an updated primary and secondary typeface, an icon package, key visuals, as well as an illustration package to be used across all platforms. New printed physical stationery; documents, envelopes, business cards, building access cards, Keynote and PowerPoint presentation templates and office branding.


BRANDGUIDE

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ACCESS CARDS

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BUSINESS CARDS

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STATIONARY

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PAPER BAG

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contact: caspar@rohleder.dk