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CLIENT Dubai Electronic Security Center / Dubai Government        YEAR 2018           ROLE Art Direction, Identity Design, Stationary, Marketing & Social Media

When Dubai Electronic Security Center first launched back in 2014, the identity was very fitting, but over the years it became a bit dated and the request was to update the brand identity and make it more fitting with present time.

By updating and adding a new form language including fonts and an updated color palette, we were able to keep the old logo and make the brand identity feel true to the present time. By adding key visuals, and other design elements we made the identity stronger across different platforms. 

Stationary Design

Business Card Design

Paper Bag Design

Brandguide / Identity Manual Design

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